Clue Perfumery is an independent fragrance house based in Chicago, founded in 2023 by childhood friends, perfumer Laura Oberwetter and designer Caleb Vanden Boom. Combining the worlds of scent, design, and creative storytelling, Clue creates fragrances that find beauty and intrigue in unexpected places.

The brand’s approach balances surreal imagination with the familiar appeal of perfume, creating compositions that feel both unusual and approachable. Drawing inspiration from surprising references and unconventional ideas, Clue transforms everyday observations and abstract concepts into unique olfactory experiences.

At the heart of Clue is a belief that fragrance can be a form of discovery, a way to explore emotions, memories, and moments through scent. Each creation is designed to spark curiosity, inviting the wearer to look beyond traditional perfume categories and experience fragrance from a fresh perspective.

Working with a close community of friends and collaborators, Clue formulates and designs its perfumes entirely in-house from its studio and laboratory in Chicago. This independent approach allows the brand to maintain creative freedom, attention to detail, and a strong personal connection between the creators and their work.

Clue Perfumery represents a new generation of independent fragrance houses where craftsmanship, storytelling, and artistic experimentation come together. The brand creates perfumes for those who appreciate originality, thoughtful design, and scents that reveal something unexpected.

At The Perfume Apothecary, we curate Clue perfume samples for those looking to discover independent, artistic, and hard-to-find niche fragrances. Explore a collection where imagination meets craftsmanship, and where every fragrance offers a new perspective on the art of scent.