Explore the world of niche and independent perfumery, from unusual fragrance discoveries and perfume guides to the stories, ingredients and creative minds behind fascinating perfume houses.

Brand Spotlight: The Stories Behind the Scents 

  • Hoshi Gato: The Art of Giving a Sh*t

    Hoshi Gato: The Art of Giving a Sh*t

    A closer look at Hoshi Gato and the person behind the colourful aesthetic. From sharing perfumery knowledge to challenging industry practices and championing accessibility, discover what makes Ember and Hoshi...

    Hoshi Gato: The Art of Giving a Sh*t

    A closer look at Hoshi Gato and the person behind the colourful aesthetic. From sharing perfumery knowledge to challenging industry practices and championing accessibility, discover what makes Ember and Hoshi...

  • House of Mammoth: Dinosaurs, Death and the Art of Perfume Storytelling

    House of Mammoth: Dinosaurs, Death and the Art ...

    Every so often, I come across a perfume house that I feel an immediate connection to, and House of Mammoth is one of them. From the wonderfully ridiculous DinoS'mores to...

    House of Mammoth: Dinosaurs, Death and the Art ...

    Every so often, I come across a perfume house that I feel an immediate connection to, and House of Mammoth is one of them. From the wonderfully ridiculous DinoS'mores to...

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Perfume guides, fragrance science, ingredients and terminology 

  • Perfume Notes Explained: Top, Middle & Base Notes

    Perfume doesn't necessarily smell the same from the moment you spray it until the moment it fades. Many fragrances change as you wear them, with different ingredients becoming more or...

    Perfume Notes Explained: Top, Middle & Base Notes

    Perfume doesn't necessarily smell the same from the moment you spray it until the moment it fades. Many fragrances change as you wear them, with different ingredients becoming more or...

  • How Long Does Perfume Last? Understanding Longevity, Projection and Sillage

    How Long Does Perfume Last? Understanding Longe...

    When people talk about how a perfume performs, they're usually referring to three things: longevity, projection and sillage. Although they're related, they describe different aspects of how a fragrance behaves,...

    How Long Does Perfume Last? Understanding Longe...

    When people talk about how a perfume performs, they're usually referring to three things: longevity, projection and sillage. Although they're related, they describe different aspects of how a fragrance behaves,...

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